Holy WarsSnake Oil - Secrets for a PriceTags: Church Growth Movement, snake oil, Clark Stanley, Rattlesnake King, Hagar, Abraham, Irenaeus, Gnosticism
Behold, I send you out as
sheep in the midst of wolves. Therefore be wise as serpents and harmless as
doves. (Matt You wouldnt have lived in the Old
West for long before you would be introduced to the Mystic Healer and his elaborate
medicine show. Even before the charlatan arrived to town youd be entertained by a
circus-like sideshow complete with a band leading a procession of wagons. Skits and other
diversions, that were designed to draw an unsuspecting crowd to the show, would suck you
in. In the midst of the gathering throng there would be assistants roaming about dressed
as Quakers to give the whole ordeal a sense of respectability. Native Americans were also
recruited to promote the notion of natural medicine, which was given names
such as Wright's Indian Vegetable Pills, Seminole Cough Balsam, and various Kickapoo
cures. Eventually you would behold the main speaker, the mystic, who dazzled his audiences
for the sake of peddling his snake oil. The whole idea was to seek out people who
would be ignorant enough to give these crooks their hard-earned cash for almost nothing.
So even as they merchandized their famed elixir, the Old West mystics would tell their
prey that their potion would do almost anything they wanted it to do. A cowboy named Clark
Stanley, who called himself The Rattlesnake King, sold a Snake Oil Liniment
that was alleged to be good for man and beast. An 1890s advertisement
described These peddlers of empty dreams are still with us today. They prey on those in our hedonistic culture who are seeking after instant pleasure and easy fulfillment. Even many in the church are not content to see the fruit of righteousness play out in their lives through the long haul in order to see God provide and bless them in time. They do not have the patience for that. So many look for the kind of shortcut that modern snake oil salesmen promise only to find failure in the midst of misleading assurances. And even as they heed the call of these modern marketers, the vast majority of them wind up with little more than a bottle of disappointment for their trouble.
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