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Praise and Worship and Today's Church

Holy Wars

Survival of the Fittest - Marketing Religion

Tags: Church Growth, Rodney Stark,   Roger Finke, Laurence Lannaccoe, R. Stephen Warner, neoliberalism, religious economies, seeker friendly, religious pluralism, survival of the fittest, Darwinism  

Roger FinkThe idea of marketing was added to the church growth pot as a result of the work of sociologists Rodney Stark, Roger Finke, Laurence Lannaccone, R. Stephen Warner, and others. It was during the ‘80s that Stark and his collaborators began interpreting religious-affiliation data through the lens of neoliberal market theory. Neoliberal market theory contends that market forces alone will result in the just distribution resources or goods. Therefore, if the government, for example, would leave the economy alone, everything would go as it should and everyone would get what he or she should get. This theory is all about letting the national economy follow its course without government intervention. It is all about allowing market forces in an open economy to naturally take care of everything with regards to the distribution of wealth.

Neoliberalism proposes a Darwinian “survival of the fittest” view of the national economy where the weak are eliminated and only the strong survive. Supply and demand alone will determine the appropriate price of consumable products and services without the help of government regulation. Consumers choose which products or services they want to consume. Those business that do the best job of producing and marketing their products will be the ones who come out on top. The companies that win in the end will be the ones who were supposed to win. Because of the resultant competitive atmosphere between companies, there will be more choices to choose from as consumers have greater access to the products and services that they want at an affordable price.

Rodney StarkStark attempted to apply this theory to religion by viewing the church as a religious economy in which potential churchgoers or “seekers,” as they are called, roam around their communities as consumers looking for a religious product or service that best suits them. Thus, in the development of the religious economies, Stark determined that “it makes sense to model religion as the behavior of rational, well-informed actors who choose to ‘consume’ secular commodities.” He concluded that the choice of religious affiliation is made as the potential church member weighs the costs and benefits of each possible choice. While surrounded by an environment where churches compete with each other to see who can come up the most attractive products or services, the “seeker” chooses the church that maximizes the rewards. And because of the competitive atmosphere between churches within the context of the law of supply and demand, the “seeker” will have a whole lot of choices to choose from.

The religious economies viewpoint contends that “to the degree that a religious economy is competitive and pluralistic, overall levels of religious participation will tend to be high.” Using data from the U.S. Census on religious bodies collected in 1906, Finke and Stark concluded that religious adherence is higher in urban environments than in rural areas. This, they concluded, is due in large part to the greater availability of religious options in the city. “Thus,” it was argued, ”a natural consequence of an open religious economy is a religious pluralism that forces each religious body to appeal successfully to some segment of the religious market, or to slide into oblivion”.  

darwin.jpg (40681 bytes)Because individual churches are busily specializing in order to survive, it becomes easier for religious “consumers” to find the best product for them. And so we see the notion of potential churchgoers as consumers of goods who need to be attracted to particular congregations through “relate to the surrounding culture” marketing techniques. In order for the church to attract these people, it must take on the culture of Hollywood and Madison Avenue and get into the business of marketing their wares. It must become “seeker friendly”. And unless a particular church adopts this pursuit, it will not be able to compete. It’s all about Darwinian evolution and who will be fit enough survive in this dog-eat-dog world.

 

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Wigtune Company offers free mp3 Jesus based praise music and song along with traditional Christian hymns performed in a contemporary fashion in order to encourage the body of Christ to blend the old with the new in a scriptural fashion.  An on-line Bible study is offered that goes into the biblical and historical foundation of worship for music ministries, the music minister, praise leader, pastor and serious Bible student.  The study is presented in outline form with relevant scripture references and questions.  Download this helpful work for free! was formed as a service to the body of Christ to encourage scriptural worship. To accomplish this goal Wigtune Company offers a Pro Tools studio, free praise worship, praise tabs, praise chorus mp3, hymn stories, worship leader resources along with a free on-line worship study book for personal devotions, Bible study groups, Sunday schools, pastors, music ministers and ministry training.  In order to bridge the gap between the old and the new the worship study book gives solid theological and historical support to the use of traditional Christian hymn-singing in conjunction with praise chorus singing.

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Wigtune Company believes that the current contention among Christian generations over church music is unnesessary.  One does not have to chose between the classic traditional hymn and the contemporary praise chorus and song.  Solomon declared that there is a place for everything under the sun. The worship musical material and the worship Bible study book offered at the Wigtune website support this theme. Vision Statement    Don and Vanessa Wigton share the vision of Wigtune Company.  Going to this page will inform the WEB surfer the circumstances that lead to the Wigtune offering of praise song and hymn along with the worship Bible study book that lends theology and history based support to the use of traditional Christian hymn singing in conjunction with praise chorus singing.   Wigtune Story    The Wigtune Company free on-line worship Bible study book is a manual for the use of the pastor, teacher, music minister, Bible study group, sunday school and any situation where a theological and historical lesson regarding worship is desired.  The Bible study is presented in outline form with questions that require thoughtful answers to the biblical and history based information that is presented.   Free On-Line Worship Studybook   

Wigtune Company offers free mp3 praise music in the form of tradtional Christian hymn performed in a contemporary manner and modern praise song and choruses mp3s.  Chord charts to many of these song mp3's are available for non-commercial ministry use.  Free Praise and Worship Music Mp3s and Charts   Wigtune Company offers free mp3 praise music in the form of tradtional Christian hymn performed in a contemporary manner and modern praise song and choruses mp3s.  Chord charts to many of these song mp3's are available for non-commercial ministry use.

Wigtune Company offers free mp3 praise music in the form of tradtional Christian hymn performed in a contemporary manner and modern praise song and choruses mp3s.  Chord charts to many of these song mp3's are available for non-commercial ministry use. Wiggy's Top Ten Praise MP3s Wigtune Company offers free mp3 praise music in the form of tradtional Christian hymn performed in a contemporary manner and modern praise song and choruses mp3s.  Chord charts to many of these song mp3's are available for non-commercial ministry use.

Wigtune Company offers free mp3 praise music in the form of tradtional Christian hymn performed in a contemporary manner and modern praise song and choruses mp3s.  Chord charts to many of these song mp3's are available for non-commercial ministry use. Radio: Listen to Wigtune Worship Music on Live Internet Radio

Wigtune Company offers free mp3 praise music in the form of tradtional Christian hymn performed in a contemporary manner and modern praise song and choruses mp3s.  Chord charts to many of these song mp3's are available for non-commercial ministry use.    Wigtune Praise Worship and Hymn CD's

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Click here to view the Wigtune statement of faith based upon orthodox Christian beliefs.  It is upon this profession that proclaims the doctrines of historical Christianity that the Wigtune praise and worship music and Bible study have been formulated.   Special Report: Christianity in Russia - Has Anything Changed?

Click here to view Christian WEB Ring links.  WEB Rings  Click here to view the Wigtune statement of faith based upon orthodox Christian beliefs.  It is upon this profession that proclaims the doctrines of historical Christianity that the Wigtune praise and worship music and Bible study have been formulated.  

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